Strategies and insights on SEO, ads, and websites, written to actually help, not to game a keyword.
SEO · July 14, 2026
Local SEO vs national SEO, explained plainly. Which one your business actually needs, what changes about the work, and why picking wrong wastes money.
Facebook Ads · July 10, 2026
Facebook ads vs Google ads for local leads comes down to intent vs interruption. Where each one wins, why the cheap channel isn't always cheaper, and how to choose.
Websites · July 7, 2026
A straight answer on website load time: the number to aim for, why it matters for leads and rankings, and the free tools to check your own site in two minutes.
Strategy · July 3, 2026
What's a good cost per lead? It depends on your job value and close rate more than the channel. How to find your own number and tell a cheap lead from a good one.
Google Ads · June 30, 2026
Google Ads not converting? The leak is almost never the clicks. Here's where local campaigns lose the lead between the click and the call, and how to plug it.
SEO · June 26, 2026
How to rank in the Google map pack in Ogden: what the three-result map shows, what Google weighs, and the moves that pull an Ogden business into the top three.
Strategy · June 23, 2026
Hire a marketing agency vs DIY for a local business. The real tradeoffs in cost, time, and risk, and a straight way to decide which one fits you right now.
Local Service Ads · June 19, 2026
What the Google Guaranteed badge is, how the screening works, and the step-by-step path to earning it for your home services business.
Websites · June 16, 2026
A high-converting website for a local business turns the visitors you already have into calls. Here are the elements that do the converting, in plain English.
Facebook Ads · June 12, 2026
Do Facebook ads still work for local business? An honest look at where they win, where Google beats them, and the jobs they're actually worth running for.
SEO · June 9, 2026
How to get more Google reviews the safe way: ask every customer, text the link, reply to all of them, and avoid the gating and incentives that get you suspended.
Google Ads · June 5, 2026
How much a local business should spend on Google Ads. How to size a budget from your customer goals, what clicks really cost, and where the money gets wasted.
SEO · June 2, 2026
Google Business Profile optimization, step by step. The fields that move you into the map pack, the mistakes that bury you, and how to stay ranked.
Strategy · May 29, 2026
Google Ads vs SEO for a local business. How they differ, what each costs you in time and money, and a practical way to decide where to spend first.
Websites · May 22, 2026
A slow website quietly loses leads before anyone calls. Here's how site speed affects conversions and Google rankings, and what a fast site looks like.
Local Service Ads · May 15, 2026
How Google Local Service Ads work, what the Google Guaranteed badge does, and whether pay-per-lead is a smart move for a home service business.
SEO · May 8, 2026
A plain-English guide to local SEO in Salt Lake City and Ogden. How the map pack works, what Google rewards, and how to show up when customers search.
