CRAVE MEDIA TERMS OF SERVICE

Last Updated: February 2026

SECTION 1: AGREEMENT TO TERMS

1.1 Acceptance of Terms

These Terms of Service ("Terms") govern your use of Crave Media's conversion widget platform, including our website, client dashboard, conversion widgets, booking widget, and all related services (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms.

Our Privacy Policy (https://www.cravemedia.io/privacy-policy/) is incorporated by reference into these Terms.

1.2 Eligibility

To use our Services, you must:

• Be at least 18 years of age
• Have the legal authority to enter into binding contracts
• Not be barred from using the Services under applicable law
• Operate a legitimate business or website
• Provide accurate and complete registration information

If you are using the Services on behalf of a company or other entity, you represent and warrant that you have the authority to bind that entity to these Terms.

1.3 Account Creation

When you create an account, you agree to:

• Provide accurate, current, and complete information
• Maintain the security of your password and account
• Notify us immediately of any unauthorized access
• Accept responsibility for all activities under your account

You may not:

• Share your login credentials with others
• Create multiple accounts for the same business
• Use another person's account without permission
• Sell or transfer your account to another party

We reserve the right to suspend or terminate accounts that violate these Terms or remain inactive for extended periods.

SECTION 2: DESCRIPTION OF SERVICES

2.1 Conversion Widget Platform

Crave Media provides a suite of conversion optimization tools for websites:

Conversion Widgets:

• Sidebar Widget: Collapsible sidebar with customizable headlines and A/B testing
• Smart Button Widget: Floating call-to-action with rotating text and colors
• After Hours Widget: Time-based modal for off-hours scheduling
• Smart Coupon Widget: Multi-offer coupon display with A/B testing

Booking Widget ($20/month):

• Embeddable appointment scheduling form
• Email and SMS notifications
• Google Calendar integration
• A/B headline testing
• Attribution tracking
• Data export capabilities

Client Dashboard:

• Widget configuration and customization
• Analytics and performance reporting
• AI-powered headline generation
• A/B testing management
• Booking management
• Subscription and billing management

Backend Services:

• Secure data storage and authentication
• Payment processing through Stripe
• Email and SMS notifications
• Calendar integrations
• API access for widget delivery

2.2 Service Availability

We strive to provide reliable services but do not guarantee:

• 100% uptime or availability
• Error-free operation
• Uninterrupted access
• Compatibility with all websites or browsers

We reserve the right to:

• Modify, update, or discontinue features
• Perform scheduled or emergency maintenance
• Limit access based on subscription plan
• Implement improvements without prior notice

2.3 Service Modifications

We may update, modify, or discontinue any aspect of the Services at any time. For major feature discontinuations, we will provide reasonable notice and, where appropriate, offer alternatives or refunds.

SECTION 3: SUBSCRIPTION PLANS AND PRICING

3.1 Subscription Plans

Conversion Widgets:

Booking Widget:

Overage Charges:

• Additional bookings: $0.25 per booking beyond 100
• Additional SMS: $0.05 per SMS beyond 100

Bundle Discount: Subscribe to both Conversion Widgets and Booking Widget to receive $10/month off your Conversion Widgets plan. The discount applies automatically and is removed if either subscription is cancelled.

3.2 Free Trial

New users receive a 14-day free trial with Starter plan features:

• No credit card required to start
• Full access to Starter features
• Trial reminder emails at 7 days and 1 day before expiration
• Widgets stop functioning if trial expires without subscription
• Upgrading during trial begins your paid billing cycle immediately

3.3 Complimentary Accounts

Admin-granted complimentary accounts:

• May include any plan level features
• Are not subject to trial expiration
• May be revoked at any time at our discretion
• Cannot be transferred or sold
• May have custom terms attached

3.4 Pricing Changes

We may modify pricing at any time:

• New pricing applies to new subscriptions immediately
• Existing subscriptions maintain current pricing until renewal
• We will provide 30 days' email notice before price increases affect existing customers
• Price changes are not retroactive
• You may cancel before renewal if you do not agree to new pricing

SECTION 4: BILLING AND PAYMENT

4.1 Payment Processing

All payments are processed securely through Stripe. By subscribing, you:

• Authorize us to charge your payment method
• Represent that you are authorized to use the payment method
• Agree to Stripe's terms of service
• Consent to secure storage of payment information

We do not store complete credit card numbers on our servers. Stripe handles all payment processing in compliance with PCI-DSS standards.

4.2 Automatic Billing

Subscriptions are billed automatically on a monthly recurring basis:

• Charges occur on the same calendar day each month
• If your billing date falls on a day that doesn't exist in a shorter month, you will be billed on the last day of that month
• You are responsible for maintaining valid payment information

4.3 Plan Changes and Proration

Upgrades: When you upgrade to a higher-priced plan mid-billing cycle:

• The price difference is calculated based on days remaining in your current period
• You are charged a prorated amount for the upgrade immediately
• Your new plan features activate immediately
• Your next full billing cycle will be charged at the new plan price

Example: Upgrading from Starter ($29) to Pro ($49) with 15 days remaining in a 30-day cycle:

• Prorated charge = ($49 - $29) × (15/30) = $10.00 charged immediately

Downgrades: When you downgrade to a lower-priced plan mid-billing cycle:

• A prorated credit is calculated based on days remaining in your current period
• The credit is applied to your future invoices automatically
• Your plan changes to the lower tier immediately
• Features exclusive to the higher plan become unavailable

Example: Downgrading from Expert ($99) to Starter ($29) with 20 days remaining in a 30-day cycle:

• Prorated credit = ($99 - $29) × (20/30) = $46.67 credit applied to future invoices

4.4 Failed Payments

If a payment fails:

• Day 0: Payment fails; subscription status becomes "past_due"; widgets continue working; email notification sent
• Day 3: First automatic retry attempted
• Day 7: Second automatic retry attempted
• Day 10: Account suspended; widgets stop functioning; reactivation available after payment of outstanding balance

We are not responsible for:

• Overdraft fees from your bank
• Business losses during suspension
• Data loss after extended suspension (data may be deleted after 60 days of non-payment)

4.5 Taxes

All prices are listed in USD and do not include applicable taxes. You are responsible for:

• Sales tax, use tax, value-added tax (VAT), and similar taxes
• Withholding taxes, if required by your jurisdiction
• Providing valid tax exemption certificates, if applicable

Tax amounts will be calculated based on your billing address and added to invoices where required by law.

SECTION 5: REFUNDS AND CANCELLATIONS

5.1 Cancellation Policy

You may cancel your subscription at any time:

• Cancellation takes effect at the end of your current billing period
• You retain access to paid features until your subscription expires
• Widgets continue functioning until your subscription period ends
• You may resubscribe at any time without penalty

How to Cancel:

• Dashboard: Billing tab → Manage Billing → Cancel subscription
• Contact: Email support@cravemedia.io

5.2 Refund Policy

Subscription payments are generally non-refundable. However, refunds may be issued at our discretion for:

• Service outages exceeding 7 consecutive days
• Billing errors or duplicate charges
• Violations of these Terms by Crave Media
• Exceptional circumstances reviewed on a case-by-case basis

No refunds are provided for:

• Change of mind after purchase
• Failure to use the service
• Incompatibility with your website (we recommend testing during the free trial)
• Poor performance due to improper installation
• Mid-cycle cancellations (access continues until period end)
• Account suspension due to payment failure or Terms violations

5.3 Chargebacks

If you initiate a chargeback with your bank:

• Your account will be immediately suspended
• We will provide transaction evidence to your bank
• If the chargeback is found unjustified, we may pursue collection or legal action
• You may be responsible for chargeback fees and legal costs

Please contact us at support@cravemedia.io to resolve billing disputes before initiating a chargeback.

5.4 Account Reactivation

Suspended accounts may be reactivated by:

• Paying any outstanding balance
• Updating your payment method through the billing portal
• Reactivation typically occurs within 1 hour of payment

We reserve the right to refuse reactivation if fraud is suspected or if your account was terminated for serious Terms violations.

SECTION 6: INTELLECTUAL PROPERTY RIGHTS

6.1 Crave Media Intellectual Property

All aspects of our Services are owned by Crave Media or our licensors and are protected by U.S. and international copyright, trademark, trade secret, and other intellectual property laws. This includes:

• Widget code and scripts
• Dashboard interface and design
• AI algorithms and models
• Documentation and help content
• Logos, trademarks, and branding
• API architecture and specifications

You may not:

• Copy, modify, or create derivative works
• Reverse engineer, decompile, or disassemble
• Use our trademarks without written permission
• Republish, sell, or redistribute our code
• Frame or mirror our Services

6.2 License Grant to You

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to:

• Access and use the Services for your business purposes
• Install our widgets on websites you own or control
• Configure and manage widgets through the dashboard
• Access analytics and reports for your widgets

This license terminates if you violate these Terms or if your subscription expires/is cancelled. This license does not include access to source code or proprietary technology, or the right to sublicense or transfer rights to others.

6.3 User Content and Data

You retain ownership of:

• Your business information and branding
• Custom headlines and messaging you create
• Your website content
• Customer data collected through your widgets
• Analytics data from your widgets

You grant us a limited license to:

• Store and process your content to provide Services
• Display your branding and messaging in widgets
• Use page URLs and content for AI headline generation
• Aggregate anonymized analytics for platform improvements
• Use your business name as a customer reference (you may opt out)

You represent and warrant that:

• You own or have rights to all content you provide
• Your content does not violate third-party rights
• Your use of Services complies with applicable laws
• You have authority to grant the licenses described

6.4 AI-Generated Content

Headlines and content generated by our AI features:

• Are created specifically for your business
• May be influenced by publicly available data and page content
• Are provided "as-is" without guarantee of performance
• May be similar to content generated for other users
• Should be reviewed before publishing

You are responsible for:

• Reviewing AI-generated content for accuracy and appropriateness
• Ensuring compliance with advertising regulations
• Verifying that content does not infringe third-party rights
• Editing or rejecting unsuitable suggestions

6.5 Feedback and Suggestions

Any feedback, suggestions, or ideas you provide may be used by us without obligation. By submitting feedback, you grant us a perpetual, worldwide, royalty-free license to use, modify, and incorporate such feedback into our Services. We are not required to keep feedback confidential, and you will not be entitled to compensation or attribution.

SECTION 7: USER RESPONSIBILITIES AND ACCEPTABLE USE

7.1 Your Responsibilities

You are responsible for:

• Properly installing and configuring widgets on your website
• Maintaining accurate account and billing information
• Complying with all applicable laws and regulations
• Obtaining necessary consents from your website visitors
• Ensuring your website content is lawful and appropriate
• Protecting your login credentials
• Monitoring widget performance on your site
• Paying subscription fees on time

7.2 Prohibited Uses

You may not use our Services for:

Illegal Activities:

• Violating any law or regulation
• Promoting illegal products or services
• Infringing intellectual property rights
• Fraud, deception, or misleading practices

Harmful Content:

• Adult content, pornography, or sexual services
• Violence, hatred, or discrimination
• Harassment, threats, or abuse
• Malware, viruses, or malicious code

Deceptive Practices:

• Impersonating others
• Misrepresenting affiliation with any person or entity
• Fake reviews or testimonials
• Manipulating analytics or A/B tests
• Using widgets on websites you don't own or control

System Abuse:

• Attempting unauthorized access to our systems
• Interfering with or disrupting Services
• Bypassing access controls or security measures
• Automated scraping or data extraction
• Overloading servers with excessive requests

Competitive Activities:

• Using Services to develop competing products
• Benchmarking for competitive purposes
• Public disparagement or defamation
• Reverse engineering our technology

Regulated Industries (Without Proper Compliance):

• Healthcare without HIPAA compliance
• Financial services without required disclosures
• Legal services without proper licensing
• Pharmaceuticals without regulatory approval
• Gambling or betting where prohibited

7.3 Website Compatibility

You are responsible for ensuring:

• Your website is compatible with our widgets
• You have rights to modify your website
• Your hosting provider's terms permit widget installation
• Your website does not interfere with widget functionality
• You test widgets before deploying to production

We are not liable for:

• Conflicts with your website code or design
• Incompatibility with content management systems
• Performance issues caused by your hosting infrastructure
• Visual or functional issues caused by your website

7.4 Compliance with Laws

You must comply with all applicable laws, including:

Privacy Laws:

• GDPR (for European visitors)
• CCPA (for California residents)
• COPPA (if your site targets children)
• Other jurisdiction-specific privacy regulations

Marketing Laws:

• CAN-SPAM Act
• TCPA (Telephone Consumer Protection Act)
• FTC guidelines on advertising

Accessibility:

• ADA compliance (recommended)
• WCAG guidelines (recommended)

Industry-Specific:

• Healthcare: HIPAA, medical board regulations
• Finance: SEC, FINRA, banking regulations
• Legal: State bar regulations
• Other: Industry-specific regulations

7.5 Monitoring and Enforcement

We reserve the right to:

• Monitor compliance with these Terms
• Investigate suspected violations
• Remove content that violates these Terms
• Suspend or terminate violating accounts
• Report illegal activity to law enforcement
• Cooperate with legal investigations

We are not obligated to monitor user content but may do so at our discretion.

SECTION 7A: SMS AND EMAIL COMMUNICATIONS (BOOKING WIDGET)

7A.1 Customer Communications

When using the Booking Widget, you may enable automated communications to your customers:

Appointment Reminders:

• Email and/or SMS sent before scheduled appointments
• Timing configurable from 1–24 hours before appointment
• Requires Follow-Up Package for SMS

Review Requests:

• Email and/or SMS sent after appointments
• Timing configurable from 1–7 days after completion
• Includes smart routing: satisfied customers → Google Reviews; dissatisfied customers → private feedback form
• Requires Follow-Up Package for SMS

Booking Confirmations:

• Automatic email to customer upon booking
• Notification email to business owner

7A.2 Customer Consent Requirements

You must obtain proper consent before sending communications:

Consent Checkbox:

• A configurable consent checkbox is provided on the booking form
• Default language: "I agree to receive text and email appointment reminders and follow-up messages. Message and data rates may apply."
• You may customize the language for your needs
• Consent records (timestamp, phone number, checkbox acknowledgment) are stored

Your Obligations:

• Enable the consent checkbox when SMS features are active
• Ensure consent language complies with applicable laws
• Honor all opt-out requests
• Use contact information only for appointment-related communications

7A.3 SMS Opt-Out

All SMS messages include opt-out instructions ("Reply STOP to opt out"):

• Twilio automatically processes opt-out keywords (STOP, UNSUBSCRIBE, etc.)
• Opted-out numbers are blocked from future messages
• Opt-out is permanent unless the customer re-opts in with the business
• We maintain opt-out records to ensure compliance

7A.4 Compliance Obligations

You are solely responsible for:

• Compliance with TCPA, CAN-SPAM, and other applicable laws
• Obtaining proper consent before sending messages
• Honoring opt-out requests promptly
• Maintaining consent records
• Not contacting numbers on Do Not Call registries

We provide the platform and tools; you are responsible for using them lawfully.

7A.5 Message Content Restrictions

You may not use our messaging features to send:

• Marketing or promotions unrelated to bookings
• Messages to people who haven't booked with you
• Spam or unsolicited communications
• Unlawful, harassing, or threatening content
• Misleading or deceptive messages

Violations may result in immediate suspension of messaging capabilities.

SECTION 8: DATA OWNERSHIP AND PRIVACY

8.1 Your Data Ownership

You retain ownership of all data you provide or generate through our Services, including:

• Business and account information
• Widget configurations and settings
• Headlines and custom content
• Analytics and performance data
• Customer contact information (Booking Widget)
• Booking records and history
• Customer feedback and reviews

We do not claim ownership of your data.

8.2 Our Use of Your Data

As described in our Privacy Policy, we use your data to:

• Provide and improve our Services
• Process payments and manage subscriptions
• Send transactional communications
• Generate AI-powered recommendations
• Analyze platform usage (in aggregate, anonymized form)
• Comply with legal obligations

8.3 Data Export and Portability

You may export your data at any time:

• Widget Configurations: Manual copy from dashboard
• Analytics: CSV export (Pro, Premium, Expert plans)
• Headlines: Manual copy from dashboard
• Bookings: CSV export from Booking tab
• Account Information: Available in common formats (CSV, JSON) upon request

8.4 Data Retention and Deletion

Account Data:

• Retained while your account is active
• Retained 30 days after cancellation (for possible reactivation)
• Permanently deleted after 30-day grace period

Analytics Data:

• Retained indefinitely for historical reporting
• Can be manually deleted through dashboard
• Deleted upon request (may take up to 30 days)

Backup Data:

• Automated backups retained for 30 days
• Not immediately accessible after deletion
• Permanently deleted after retention period

Legal Obligations:

• Some data may be retained longer if required by law
• Billing records retained for 7 years (tax purposes)
• Data subject to legal holds retained per court orders

8.5 Data Security

We implement industry-standard security measures:

• SSL/TLS encryption for data in transit
• Bcrypt hashing for password storage
• Row-level security policies on database tables
• Regular security audits
• Access controls and monitoring

However, no system is completely secure. You acknowledge that:

• Internet transmission is not 100% secure
• You use our Services at your own risk
• You are responsible for protecting your password

8.6 Privacy Policy

Our Privacy Policy governs how we collect, use, and protect your data. By agreeing to these Terms, you also agree to our Privacy Policy. Please review it at https://www.cravemedia.io/privacy-policy/.

SECTION 9: THIRD-PARTY SERVICES AND INTEGRATIONS

9.1 Third-Party Service Providers

Our Services rely on third-party providers:

9.2 Third-Party Terms

By using features that integrate with third-party services, you agree to comply with their terms. You acknowledge that:

• Third-party services have their own terms and policies
• Issues with third-party services may affect our Services
• We are not liable for third-party service failures

9.3 Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for:

• Third-party content or practices
• Third-party privacy policies
• Accuracy or reliability of third-party information
• Any damages resulting from third-party interactions

9.4 Third-Party Integration Changes

If third-party services change significantly, discontinue, or become incompatible:

• We will make reasonable efforts to find alternatives
• We will notify you of changes affecting your account
• We will update our Services to maintain functionality where possible

We are not liable for disruptions caused by third-party changes beyond our control.

SECTION 10: WARRANTIES AND DISCLAIMERS

10.1 Services Provided "As-Is"

OUR SERVICES ARE PROVIDED "AS-IS" AND "AS-AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING:

• Merchantability
• Fitness for a particular purpose
• Non-infringement
• Title
• Quiet enjoyment
• Accuracy or completeness of information
• Uninterrupted or error-free operation

10.2 No Guarantee of Results

WE DO NOT GUARANTEE OR WARRANT THAT:

• Our widgets will increase your conversions or revenue
• AI-generated headlines will outperform your existing content
• A/B testing will produce statistically significant results
• Our Services will meet your specific requirements
• Our Services will be compatible with your website
• Our Services will be uninterrupted, timely, secure, or error-free
• Results obtained will be accurate or reliable
• Defects will be corrected

10.3 AI-Generated Content Disclaimer

AI-GENERATED HEADLINES AND CONTENT:

• Are provided for convenience only
• May contain errors, inaccuracies, or unsuitable suggestions
• Should be reviewed before publishing
• Are not guaranteed to perform well
• Do not constitute professional marketing advice
• Are generated by third-party AI (Anthropic Claude)

YOU ARE SOLELY RESPONSIBLE FOR:

• Reviewing and approving AI-generated content before use
• Ensuring compliance with advertising regulations
• Verifying accuracy and appropriateness
• Rejecting content that is not suitable

10.4 External Factors

WE ARE NOT RESPONSIBLE FOR PERFORMANCE ISSUES CAUSED BY:

• Your website's code, design, or infrastructure
• Internet connectivity or hosting issues
• Browser compatibility or settings
• Third-party plugins or scripts
• Device limitations

10.5 Beta Features

Features labeled as "beta," "preview," or "experimental":

• Are provided as-is without support or warranties
• May contain bugs or errors
• May be modified or discontinued at any time
• Should not be relied upon for critical business functions

SECTION 11: LIMITATION OF LIABILITY

11.1 Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR OUR SERVICES SHALL NOT EXCEED THE GREATER OF:

• The total amount you paid us in the 12 months before the claim arose, OR
• One hundred U.S. dollars ($100 USD)

This limitation applies to all causes of action in the aggregate, including breach of contract, breach of warranty, negligence, strict liability, misrepresentation, and other torts.

11.2 Exclusion of Damages

WE SHALL NOT BE LIABLE FOR ANY:

Indirect Damages:

• Lost profits or revenue
• Lost business opportunities
• Lost goodwill or reputation
• Lost data or information
• Cost of substitute services

Consequential Damages:

• Business interruption
• Loss of customers or clients
• Reduced website traffic or conversions
• Damage to your website or systems

Incidental or Special Damages:

• Any damages beyond direct monetary loss
• Emotional distress
• Punitive or exemplary damages

These exclusions apply even if:

• We were advised of the possibility of such damages
• Any remedy fails of its essential purpose
• Such damages were foreseeable

11.3 Exceptions

Some jurisdictions do not allow limitations on liability. In such jurisdictions:

• Our liability will be limited to the maximum extent permitted by law
• The exclusions above may not fully apply to you

Nothing in these Terms excludes or limits liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Gross negligence or willful misconduct
• Any liability that cannot be excluded by law

11.4 Sole Remedy

YOUR EXCLUSIVE REMEDY FOR DISSATISFACTION WITH OUR SERVICES IS TO CANCEL YOUR SUBSCRIPTION AND RECOVER AMOUNTS PAID (SUBJECT TO THE LIABILITY CAP ABOVE).

SECTION 12: INDEMNIFICATION

12.1 Your Indemnification Obligations

You agree to indemnify, defend, and hold harmless Crave Media, its officers, directors, employees, agents, licensors, and suppliers from and against all claims, losses, liabilities, expenses, damages, and costs (including reasonable attorneys' fees) arising from or related to:

Your Use of Services:

• Breach of these Terms
• Violation of any law or regulation
• Violation of third-party rights
• Content you submit or display

Your Website:

• Content on your website
• Claims by your website visitors
• Injuries or damages caused by your website
• Privacy or security breaches on your website

Widget Installation:

• Improper installation or configuration
• Conflicts with your website code
• Misleading or deceptive widget messaging
• Non-compliance with advertising laws

Your Business:

• Products or services you offer
• Your marketing and sales practices
• Customer disputes or complaints
• Regulatory violations

12.2 Defense of Claims

If we notify you of a claim subject to indemnification:

• You must assume control of the defense and settlement
• We may participate in the defense at our own expense
• You may not settle any claim without our written consent if settlement would impose obligations on us

12.3 Our Indemnification (Limited)

We will indemnify you against third-party claims that our Services infringe their intellectual property rights, provided that:

• You promptly notify us of the claim
• You give us control of the defense
• You cooperate with our defense efforts

This indemnification does not apply if the alleged infringement results from:

• Your modification of our Services
• Combination with other products or services
• Your continued use after receiving notice of infringement
• Use not in compliance with these Terms

Our sole obligation is to: obtain the right for you to continue using the Services, modify the Services to be non-infringing, replace the Services with non-infringing alternatives, or terminate your access and provide a prorated refund.

SECTION 13: DISPUTE RESOLUTION

13.1 Informal Resolution

Before initiating any legal action, you agree to contact us at support@cravemedia.io to:

• Describe the dispute
• Propose a resolution
• Allow 30 days for us to respond and attempt resolution

Both parties agree to make a good faith effort to resolve disputes informally.

13.2 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Utah, without regard to conflict of law principles.

13.3 Jurisdiction and Venue

Any legal action arising from these Terms shall be brought exclusively in the state or federal courts located in Salt Lake County, Utah. You consent to the jurisdiction of such courts.

13.4 Arbitration Agreement (Optional)

Either party may elect to resolve disputes through binding arbitration:

• Administered by the American Arbitration Association (AAA)
• Under AAA Commercial Arbitration Rules
• Conducted in Salt Lake County, Utah (or as otherwise agreed)

13.5 Class Action Waiver

YOU AGREE THAT DISPUTES WILL BE RESOLVED ONLY ON AN INDIVIDUAL BASIS. YOU WAIVE ANY RIGHT TO PARTICIPATE IN CLASS ACTIONS, CLASS ARBITRATIONS, OR REPRESENTATIVE ACTIONS.

13.6 Jury Trial Waiver

BOTH PARTIES WAIVE ANY RIGHT TO A JURY TRIAL TO THE MAXIMUM EXTENT PERMITTED BY LAW.

13.7 Limitations Period

Any claim arising from these Terms must be brought within one (1) year after the cause of action arises, or be permanently barred.

SECTION 14: TERM AND TERMINATION

14.1 Term

These Terms begin when you create an account and continue until terminated.

14.2 Termination by You

You may terminate at any time by:

• Cancelling your subscription through the dashboard
• Contacting support at support@cravemedia.io
• Requesting account deletion

Upon termination by you:

• You retain access until your paid period ends
• No refunds for partial months
• Your data is retained for 30 days (for possible reactivation)
• After 30 days, your data is permanently deleted

14.3 Termination by Us

We may immediately suspend or terminate your account if you:

• Violate these Terms or our policies
• Fail to pay after the 10-day grace period
• Engage in fraudulent or illegal activity
• Abuse our Services or our staff
• Pose a security risk to our platform
• Damage our reputation or business

We may also terminate:

• With 30 days' notice, for any reason
• If we discontinue our Services
• As required by law or court order

14.4 Effects of Termination

Upon termination:

• Your license to use our Services ends immediately
• Your widgets will stop functioning
• You must cease using our trademarks and branding
• Outstanding fees become immediately due
• Your data will be deleted according to our retention policy

The following provisions survive termination:

• Payment obligations
• Indemnification obligations
• Disclaimers and limitations of liability
• Intellectual property protections
• Dispute resolution provisions

14.5 Data Retrieval After Termination

You have 30 days after termination to:

• Export your data through the dashboard
• Save your widget configurations
• Download analytics reports (if available on your plan)

After 30 days, we may permanently delete your data and cannot guarantee retrieval.

SECTION 15: CHANGES TO TERMS

15.1 Modifications

We may modify these Terms at any time by:

• Posting updated Terms on our website
• Updating the "Last Updated" date
• Notifying you via email (for material changes)
• Displaying a notice in the dashboard

15.2 Your Acceptance

Continued use of our Services after changes are posted constitutes acceptance of the new Terms. New Terms supersede all prior versions. If you do not agree to changes, you must stop using our Services or cancel before your next renewal. Disagreement does not waive fees already owed.

15.3 Material Changes

For material changes, we will:

• Provide at least 30 days' notice
• Clearly describe the changes
• Give you the option to cancel before changes take effect
• Possibly require affirmative acceptance

Examples of material changes:

• Significant price increases
• Reduction of features or services
• Changes to dispute resolution procedures
• New limitations on liability

SECTION 16: GENERAL PROVISIONS

16.1 Entire Agreement

These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Crave Media. They supersede all prior agreements, understandings, and communications.

16.2 Assignment

You may not assign or transfer these Terms or your account without our written consent. Any attempted assignment in violation is void. We may assign these Terms without your consent in connection with a merger, acquisition, sale of assets, or restructuring.

16.3 Severability

If any provision of these Terms is found invalid, illegal, or unenforceable:

• The provision will be modified to the minimum extent necessary to make it valid
• If modification is not possible, the provision will be severed
• All other provisions remain in full force and effect

16.4 Waiver

Our failure to enforce any right or provision does not constitute a waiver. Any waiver must be in writing and signed by an authorized representative.

16.5 No Third-Party Beneficiaries

These Terms do not create any third-party beneficiary rights, except as expressly stated.

16.6 Force Majeure

We are not liable for failure to perform obligations due to causes beyond our reasonable control, including:

• Natural disasters
• War, terrorism, or civil unrest
• Government actions or regulations
• Internet or telecommunications failures
• Third-party service outages
• Pandemics or public health emergencies
• Labor disputes

Performance obligations are suspended during such events.

16.7 Notices

To Us: Send legal notices to support@cravemedia.io or by mail to:

Crave Media LLC Attn: Legal Department [Address] Phone: (801) 917-4935

To You: We may send notices via:

• Email to your registered address
• Posting on our website or dashboard
• In-app notifications

Notices are effective upon:

• Sending (for email)
• Posting (for website notices)
• 3 business days after mailing (for postal mail)

16.8 Headings

Section headings are for convenience only and do not affect interpretation.

16.9 Relationship

Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship. Neither party has authority to bind the other.

16.10 Export Compliance

You may not export or use our Services in violation of U.S. export laws. You represent that you are not located in an embargoed country or on any U.S. prohibited party list.

16.11 Government Use

If you are a U.S. government entity, our Services are "commercial items" as defined in FAR 2.101. Government use is subject to standard commercial license rights and restrictions.

16.12 Language

These Terms are provided in English. Any translations are for convenience only. In case of conflict, the English version controls.

SECTION 17: ADDITIONAL TERMS FOR SPECIFIC FEATURES

17.1 AI Headline Generation

When using AI headline generation, you acknowledge that:

• Headlines are AI-generated and require your review and editing
• You are responsible for approving content before use
• Generation limits are based on your subscription plan
• We use Anthropic Claude AI; you agree to their terms
• We may fetch page content temporarily to improve relevance
• Conversion improvement is not guaranteed

17.2 Widget Customization

When customizing widgets:

• Ensure color combinations are readable
• Accessibility compliance (WCAG) is your responsibility
• Custom code modifications may void support
• Some customizations may not work on all devices or browsers
• We may reset customizations that cause technical issues

17.3 Analytics and Reporting

Analytics data:

• Is provided for informational purposes only
• May be delayed or slightly inaccurate
• Should not be the sole basis for business decisions
• May be affected by ad blockers or privacy tools
• Can be deleted at any time
• May be aggregated anonymously for platform improvements

CSV Export: Available only on Pro, Premium, and Expert plans. Exports reflect current data state, are limited by retention periods, and may be row-limited for very large datasets.

17.4 Multi-Site Support (Premium and Expert Plans)

If your plan includes multiple websites:

• Each site must be owned or controlled by you
• Each site must comply with these Terms independently
• Analytics are tracked separately per site
• Subscription is not transferable between unrelated sites
• We may verify ownership before activating additional sites

17.5 Auto-Evolve Feature

The Auto-Evolve feature (Pro, Premium, Expert plans):

• Automatically generates new headline variants on schedule (every 14 or 30 days depending on plan)
• Requires sufficient analytics data to function effectively
• Can be disabled at any time
• Does not guarantee performance improvement

SECTION 18: COMPLIANCE AND CERTIFICATIONS

18.1 Privacy Compliance

We are committed to supporting GDPR, CCPA, and other privacy regulations. However, YOU are responsible for:

• Maintaining your own privacy policy
• Obtaining appropriate consents from visitors
• Honoring data subject rights requests
• Compliance with laws specific to your jurisdiction

18.2 Security Certifications

We implement industry-standard security practices:

• SSL/TLS encryption
• JWT authentication
• Row-level security
• Regular security audits

We do not currently hold formal certifications such as:

• SOC 2 Type II
• ISO 27001
• PCI-DSS (payment processing is handled by Stripe, which is PCI-DSS certified)

18.3 Accessibility

We strive to make our Services accessible, but we do not currently guarantee:

• Full WCAG 2.1 AA compliance
• Compatibility with all assistive technologies
• ADA certification

We welcome accessibility feedback at support@cravemedia.io.

SECTION 19: CONTACT INFORMATION

Crave Media LLC

• Email: support@cravemedia.io
• Phone: (801) 917-4935
• Website: https://www.cravemedia.io/

Support Hours: Monday–Friday, 9:00 AM – 5:00 PM Mountain Time

Response Time: We aim to respond within 1–2 business days

Urgent Issues: Include "URGENT" in your subject line for priority handling

Legal Department: Send correspondence to the email above marked "ATTN: Legal Department"

ACKNOWLEDGMENT

By creating an account, clicking "I Agree," or using our Services, you acknowledge that you have:

• Read and understood these Terms
• Agree to be bound by these Terms
• Have the authority to enter into this agreement
• Will comply with all applicable laws
• Reviewed our Privacy Policy

If you do not agree to these Terms, you may not use our Services.

Thank you for choosing Crave Media. We're excited to help you convert more visitors into customers.